The Reserve by MLA Join the waitlist

The Reserve by MLA

Placeholder wordmark: her logo replaces it

Creative talent, on demand.

Hair, makeup, styling and photography, brought to your home, your hotel or wherever your day begins, by artists chosen by Michelle Leo Agency.

Draft copy: Minnie will reword and confirm
Join the waitlistGet the app
  • App Store Coming soonAvailable
  • Google Play Coming soonAvailable

Opening first in Miami.Now booking in Miami. New York City and Los Angeles coming soon.

For the moment you walk in.

Picture to come
Untitled, 2026. A photograph from Minnie will hang here.

Four crafts, one reservation.

Add as many as the day needs. Each service gets its own artist, and everything arrives on one schedule with one ready-by time.

Draft copy: Minnie will reword

  • Hair

    Blowouts, event styling, updos and men's grooming.

  • Makeup

    Soft glam to bridal, evening and on-camera.

  • Styling

    One look for one night, or a wardrobe rebuilt from the closet out.

  • Photo and video

    Portraits, content days, events and launches.

Prices are shown in the app before you book.

Two levels of artist.Three levels of artist.

Every artist is chosen by Michelle Leo Agency before they join.

Proposed: Minnie to confirm this line, and two levels or three (demo switch)

  • Reserve

    Vetted Miami artists, chosen for skill, reliability and the way they treat your home.

    Book instantly in the app.

  • Select

    Hand-picked Miami artists, chosen for their skill, their reliability and the way they treat your home.

    The most requested artists, with clients who keep coming back.

    Book instantly in the app.

  • Signature

    Michelle Leo Agency's represented artists: the names behind the campaigns and the covers.

    Booked directly in the app.

How a reservation comes together.

Draft copy: Minnie will reword

  1. Tell us where

    Your neighborhood or your hotel. You only see artists who can reach you.

  2. Build your reservation

    Pick services and extras. For styling and shoots, a few questions shape the brief.

  3. Choose your artists

    Matched to your occasion, time and address, with reviews from verified clients.

  4. Confirm

    A 15-minute arrival window and a ready-by time. Every fee is shown before you pay.

  • Every hair artist licensed in Florida
  • Insured on every booking
  • Background-checked
  • Reviews only from completed bookings
Proposed: Minnie to confirm each one

Be first on the list.

Tell us your city and we will let you know the day The Reserve opens there.

Miami is booking now in the app. For New York City and Los Angeles, join the list and hear first.

  • Miami

    Opening first

    Now booking in the app

  • New York City

    Coming soon

  • Los Angeles

    Coming soon

Join the waitlist

Your city

We only use this to tell you when The Reserve opens in your city.

Demo: nothing is sent or stored

Good to know.

Draft answers: Minnie to confirm

When does The Reserve open?

Miami opens first, then New York City and Los Angeles. Join the waitlist and we will tell you as soon as The Reserve opens in your city.

How do I book an artist?

In The Reserve app, coming soon. Choose your services, your artists and a time, and see every fee before you pay.

What can I book?

Hair, makeup, styling, and photo and video. Add as many services as the day needs: each one gets its own artist, all arriving on one schedule.

Who are the artists?

Every artist is chosen by Michelle Leo Agency before they join. Signature artists are the agency's own represented artists, and you book them directly in the app.

How much does it cost?

Prices depend on the service and the artist. The app shows every fee before you pay.

Can I book for a group or an event?

Yes. Book several services and artists in one reservation, all arriving on one schedule with a single ready-by time.

I'm an artist. How do I join?

Apply on the For artists page. The Reserve team reads every application.